I never bought the excitement about Formula One racing. What’s the thrill in busting your ear drums with those noisy engines and sitting there for hours just to catch a car zoom past you in a split second? But I’ve just found my reason to be interested in F1 through Johnnie Walker. In anticipation of the 2011 season of the world-class race chanmpionships, the premium Scotch whisky brand celebrated with an exclusive invite-only party last Saturday in Singapore. The event was so hot, guests were requested to keep the venue secret!
Blazing the party trail on 12 Mar 2011 at Singapore's Red Dot Design Museum. The VIP event revved up the cool factor with social media integrated technology, stylish sets and celebrity deejay, DJ Skribble.
The ‘gag order’ was necessary because it was free-flow all night with an internationally renowned celebrity deejay flown in specially from New York to hem the party. This is as good as getting a world-class clubbing experience for free! And the organiser promised to make partygoers feel like they’ve been to the 3 different race cities all in 1 night. What an entertainment tall glass to fill!
Dot marks the spot. Sitting at the historic Tanjong Pagar area, the Red Dot Design Museum is the former home of the Singapore Traffic Police Headquarters. The conserved heritage building was in November 2005, converted into a junction where Singapore's creative forces congregate. A F1 party in an ex-traffic police joint with lots of booze... 'never drink and drive' couldn't have found a better occasion to hit home.
Now, I’m NOT a party boy.
Less than 5 years ago, I’ve only kept a regular routine of getting drunk at least 4 nights a week and had attended some of the most spectacular circuit parties in and around Australasia. I haven’t seen everything, but I’ve been around the block and Johnnie Walker’s Jet Black party is definitely one event to kill for if one wasn’t invited. Here’s a glimpse of what’s unique about this party besides the abundance of booze…
9:00 pm - With her highness of gorgeousness, Fadilah, from Grayling Asia Pte Ltd. The privilege of my invitation to this premium event was all thanks to her.
One cool feature of the party was the use of RFID (radio frequency identification) technology assimilated with Facebook & Twitter. Each guest who registered was given a wrist band which we could tap at check-in booths throughout the venue & our location will be posted on our FB walls. We can also tap to take a photo & it will automatically be posted onto our FB page as well. Guests without FB profiles missed out on the fun of this.
Laying the foundation for the artful form of hip partying to be built upon an age-old tradition of fine whisky. Whisky means the 'water of life'! I'm all ready to take a Walk with this happy juice...
On the rocks. My fav way of having Scotch whisky. Bottles of Black Label were generously distributed throughout the party venue for guests to help themselves. I lost count of how many drinks I had in just 2 hours.
Didn't quite get the feeling of being in 3 cities in 1 night but the party was kick-ass nonetheless. The different cities were represented by belly dancers & Arabic decor (Abu Dhabi); Hello Kitty, anime & all images banzai (Japan); & a Euro-centric ambient sound (London).
DJ Skribble shifted the night's velocity into high gear with the latest club anthems & trance hits. Around 1,000 Johnnie Walker fans, media, & business partners had a drink of the simple chic that is the Jet Black party.
The beauty of some girls correlates with the amount of alcohol you have in your bloodstream. The more you drink, the prettier they get. But the looks of these hot gals didn't need any help from Johnnie.
No Power Rangers here but 'go-go geisha power'! There were performances by sultry belly dancers & sexy Jap nymphs to sizzle up the F1 cities. I love the layers of LED screens that created a stunning visual impact.
11:00 pm - Celebrating life with Johnnie Walker Black Label on the rocks! No drunk no go home (不醉不归)!
I party a lot less these days and having clocked prime clubbing hours years ago, an experience like Jet Black is hard to come by. Most club launches or events I have the good fortune of being invited to usually just give you a complimentary drink or 2. Exclusive parties organised by big alcoholic distributors where they don’t stinge on booze and you can pour as much as you want is clubbing gold.
But it’s not all about the free-flow. It takes only 2 drinks with 12% alcohol by volume to get anyone in the mood to lose inhibitations. That’s 2 glasses of wine. So the rest of the road that makes up a good party would be the visual thrills, people, space, atmosphere and music… all of which the Johnnie Walker Jet Black Step Into the Circuit party has distilled with perfection!
*In the midst of celebrations especially with all things Jap, my heart and thoughts go out to the recent earthquake and tsunami tragedies in Japan. How fragile life is. How important it is to celebrate every moment with excess for being alive.*